About – Metal Hørns

Approach

I worked as an art director in advertising for over ten years, delivering integrated campaigns for international clients including Banco Santander, Coca-Cola, Häagen-Dazs, Heineken, Orange, Real Madrid, and Sony Ericsson. My curiosity then led me to Mexico City and make the leap to strategic design. Former creative director at Uncommon, I handle my work at Metal Hørns along with my role as co-founder of Diagonal, a strategic and futures design studio.

Motto

Delivering Unique Solutions,

No two brands are alike, and no two projects should be either. Rather than sticking to a one-size-fits-all perspective —a.k.a. 'our approach'— the focus is on deep diving to uncover the brand’s unique essence, its needs, and the project’s scope. The approach that fits better is then shaped, with top-tier talent selected for their skills and affinity into a bespoke team.

Finely Crafted &

A dedication to perfection, from the spark of an idea to a flawless execution. Every step is curated with the utmost care and attention to detail, leveraging deep expertise and a seasoned eye to exceed expectations and create something truly exceptional —both fresh and timeless— where every detail shines.

Deeply Rooted in Research

Design is not only about aesthetics but foremost about problem-solving. And to find accurate answers, you must ask the right questions. Whether through an agile, intuition-driven approach or a more in-depth process, each project is backed by solid research to meet the core needs of the brand and its context.

Background

Metal Hørns is the professional persona of Jaime González, a strategically minded Designer and Brand Consultant with over two decades of expertise. I spent my early years as an Art Director, delivering integrated campaigns for international clients such as Coca-Cola, Häagen-Dazs, Heineken, Orange, and Sony Ericsson. Over time, I shifted focus to brand design, wich became a core dedication while adding a strategic edge. My curiosity then led me to Mexico City, where I made the leap into strategic design. Former Creative Director at Uncommon, since 2017 I've been handling my work at Metal Hørns along with my role as co-founder of Diagonal, an independent strategic and futures design studio.

Contact

Divino Pastor, 16
28004 Madrid
Spain
(+34) 649 311 495

Gabba Gabba Hi!

If you have a project you would like to discuss, or want to learn more about the approach and work process, please get in touch. Warm welcome guaranteed, startups or established brands.

Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺

Brand Consultant & Designer based in Madrid, working internationally. Blending design, strategy, and comms to shape meaningful brands.